Jewelry · UGC
Hope Rings
Emotion-led direct response
54.3% hook rate7.5s avg. watch 53.3%18,243 clicks
Mom + lifestyle creator · short-form video · paid social
Content that feels likea recommendationNot an ad.
Relatable, performance-minded short-form content for family, home, beauty, wellness, and everyday-life brands.
Featured UGC work
Real products, real life, strong creative.
Jewelry · UGC
Wellness · UGC
Rue Nutrition
Conversational product integration
32.1% hook rate13.2s avg. watch 25.9%2,840 clicks
Apparel · UGC
CUTS
Natural lifestyle storytelling
23.9% hook rate12.4s avg. watch 47.7%5,037 clicks
About Kelley
I create mom and lifestyle content that fits naturally into the feed while still doing the job a brand needs it to do: stop the scroll, communicate the benefit, and make the next step clear.
My strongest work lives where family, home, beauty, wellness, and everyday life overlap—and where a product can be shown in a believable real-world setting.
Deliverable Options
- UGC product videos
- Product demos
- Testimonials + reviews
- Lifestyle integration
- Unboxings + first impressions
- Scripted paid social
- Static photography
- Raw footage + B-roll
My process
Simple from brief to final delivery.
- 01
Brief + goals
Product, campaign objective, audience, key messages, deliverables, and usage.
- 02
Creative planning
Concepts, talking points, hooks, script direction, props, locations, and logistics.
- 03
Film + edit
Natural lifestyle production with platform-native pacing and clean, professional post.
- 04
Review + deliver
Draft feedback, agreed revisions, then final videos, stills, raw assets, or alternate cuts.
Get in touch
Send the brief, timeline, and what you need. I’ll follow up with availability and the best way to structure the deliverables.
hello@itskelley.com